Coming Early 2025
You can settle for a life you’re not fully satisfied with in order to avoid discomfort (the uneasiness of change or uncertainty). But it comes at the dangerous cost of a deeper discomfort—a nagging sense of shame, disappointment, and regret about the life you could have lived, knowing you could have been better, fitter, richer, more successful, and more fulfilled.
In the end, you’re going to be uncomfortable either way.
Instead of always choosing the easy way, caving to instant gratification, and avoiding short-term discomfort, you can learn to embrace it to unlock lifelong joy, new skills and confidence, and life-changing experiences that are only accessible to those who refuse to become complacent.
Peak performance speaker and life strategist Brett Eaton has helped hundreds of audiences and clients reach thousands of goals, win dozens of promotions, run more than a half-dozen marathons, start more than two hundred businesses, and generate millions of dollars in revenue.
Packed with actionable advice, unforgettable stories, and Brett’s signature style of tough love with a big hug at the end, Uncomfortable Either Way is the ultimate guide to stop bullsh*tting yourself and start making positive changes that last.
Go from minimizing risk to minimizing regret
Avoid the 3 Confidence Criminals and start living courageously
Avoid renegotiating your contracts and hitting the “f*ck it” button
Create urgency and build unstoppable momentum
Brett Eaton is a renowned expert in personal development, specializing in building confidence and resilience. For over 17 years, Brett Eaton has partnered with high-achievers across industries to create a personalized approach that delivers tangible results. His strategies have helped thousands of individuals and organizations achieve remarkable success, from winning promotions and starting businesses to generating millions in revenue.
Brett’s passion for high performance isn’t just talk; it’s a lifestyle. When he’s not inspiring audiences with his message, Brett can be found out on the beach volleyball courts with his wife or training for his next physical challenge. His true passion lies in conquering these challenges: from scaling Mt. Washington to completing a solo marathon wearing a 25 lb weighted vest. His annual 911 burpees for 9/11 challenge is a stark reminder that Brett’s commitment to excellence extends far beyond the stage, constantly embracing the uncomfortable, pushing his comfort zone, and building his life’s resume.
He currently lives in Florida with his wife, successful entrepreneur Anne Mahlum.
Book Brett for your next speaking event or workshop to learn firsthand why choosing easy is making your life hard and how to identify decisions that will minimize your regret.
